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The Importance of Keyword Research for SEO

As many of you probably know, having your website optimized for search engines is a crucial component to generating more traffic. One of the building blocks of successful SEO is conducting proper Keyword & Competitor Research in order to identify which keywords you should be targeting. If you conduct your Keyword & Competitor Research correctly, you can find out which keywords your potential clients are using to find your business online. You can also discover which keywords your competitors are targeting.

Getting started with your Keyword Research is easy:

1. Brainstorm 10-20 words that you think your consumers may type into the search engines when looking for your product and/or service.

2. Go to the Google AdWords Keyword Tool and enter them in.

After you submit your keywords, Google will let you know approximately how many searches are conducted for these keywords. They will also provide similar keywords that people are searching for… which may also be ones that you hadn’t even thought of! By figuring out which keywords people are actually searching for, you’ll have a better of idea which keywords you should target for your website.

To learn more about how to identify lucrative keywords for your website, join us for SEO for Everyone: Highly Relevant Keyword & Competitor Research Bootcamp.

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