By Chris Donaldson If I knew anything about boxing, I might say that you play to your opponent. You study his moves. You examine his strengths. You look for weaknesses….[Read More]
By Henna Merchant We are all in the business of happiness, no matter the means. We make our daily living by serving others and delivering value to others. Most of…[Read More]
A seismic shift is underway in the advertising world, placing more power in the hands of the advertiser.
People enjoy buying from people they like. What is the easiest way to get a client to like you? Have similar interests and be ever-knowing in random topics.
By Adam Mefford (part two of three in a series on branding) Last month I wrote about the most critical element of branding: a clearly articulated strategy for the business. Now…[Read More]