Have you ever been browsing the web, perhaps searching for something in particular, and come across a site that seems to be plastered in ads? It likely has the information you’re looking for, but also seems to have caught a bad case of advert measles. That’s what certain members of the SEO community call niche blog marketing – and if you’ve found one, it’s working at earning a passive income for someone. So how does it work?
Well, in a nutshell, a wily online marketer does a bit of keyword research, finds a word or phrase that has high search volume but low competition (much harder than it sounds), then creates a blog based solely on that keyword. It’ll be in the URL, in the titles, dotted around the content. The point is, all of those users searching will eventually land on the page and, if ads are implemented, may click on them. That earns a passive income for the site owner.
But before you go installing WordPress and writing endless articles about ‘the best golf shop in Everytown’, be aware that niche blog marketing can be a risky business. The Google Adsense program can be a great source of income, but if your site is set up incorrectly, they can suspend your account without warning. Even having an image too close to an ad block is enough to incur their wrath, so if you do embark on a niche blog marketing venture, be very careful. Also keep in mind that this form of income generation is a long term thing. It will take literally months to rank a blog highly enough to generate good quality clicks. But if you follow some marketers advice, the more blogs you have, the better your chances. If you think you’ve got what it takes, head over to the Google Keyword Tool and start mining for keyword gold!
Linda Haynes is a professional writer and researcher.