Since launching BLANKSPACES in 2008, Jerome Chang has made a respected name for himself in the coworking arena.
As the first coworking space in SoCal and one of the first in the US, Jerome has become a go-to source of inspiration and knowledge. In fact, he put his experience to good use in 2011 by hosting one of the first national gatherings of coworking space owners and operators, which led to the creation of the League of Extraordinary Coworking and COSHARE.co.
It’s fair to say he knows his stuff. So when he took to the stage at Camp GCUC, the workshop for novice operators on day one of this year’s All.GCUC Conference in LA, OT’s Ceci Amador was all ears. Here’s what she learned:
Jerome’s coworking space is BLANKSPACES by name, but not by nature. Design, he says, is all-important, as coworking and creative offices are slowly turning into one and the same thing.
A space that is “efficient, vibrant, and attractive” is your ultimate goal in coworking, as this enables you to use more of your space in a greater variety of ways, which is “the trick to revenue”.
Jerome discussed “design by numbers”, which associates the architecture and design of a coworking space with the actual revenue, and made the case for good design not only attracting prospective members but also underlying retention.
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Article by: Jo Disney – News and Features Editor, U.K