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As Aaron Sees It…™ Pivot or KO: “Pivoting Your Startup”

By Aaron Abram

“The world ain’t all sunshine and rainbows. It’s a very mean and nasty place. I don’t care how tough you are, it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is going to hit as hard as life. But it ain’t about how hard you’re hit, it’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done.”
-Rocky Balboa

As I see it, ‘pivoting’ is how winning is done in the startup world. Pivoting is simply reacting to change. When life hits your startup, you must ‘pivot’ strategically, find another path and win. It’s a guarantee in any business of any size that your company will have to pivot in some way to be successful. The question really is, Will you pivot correctly, and are you prepared to endure lots of pivots to accomplish great success?

My upcoming event panel will cover many topics surrounding ‘pivoting.’ Founders from StartEngine, Activision, Acclaim Games,, MyLife, and Tender Greens will share their stories of pivoting and how they learned to anticipate change and react accordingly. Come and join FounderPanel’s “Pivoting Your Startup” event held at BLANKSPACES on Thursday, January 31, 2013, to learn from our esteemed panelists how to pivot your startup.

Aaron Abram is the founder and producer of FounderPanel. More information is available at

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