Member Highlight – B2B Technology Marketing by Hugh Taylor

by: vincent | posted on: 27th January 2014


Here at BLANKSPACES, we’re fortunate enough to have one of the most unique mix of entrepreneurs and professionals coworking under one roof.

Meet one of our newest members, Hugh Taylor. Hugh has written marketing content for clients like Microsoft, IBM, SAP, First Data, and Google. You can pick up a copy of his latest book, “B2B Technology Marketing” here!


“Marketing technology products to business customers is a distinct discipline. It doesn’t resemble consumer-facing tech marketing at all. It’s not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: • Lead generation • Filling the sales pipeline • Strategic messaging • Supporting the sales team • Communications and public relations • Creating customer preference • Product marketing”

“Hugh has served as Social Software Evangelist at IBM, Public Relations Manager for SharePoint at Microsoft, and VP of Marketing at several early stage technology ventures. He is the author of three books and hundreds of articles, case studies, and white papers about the interplay between business and technology. Prior to tech, Hugh worked in television. He earned his AB and MBA from Harvard. He lives in Los Angeles with his wife and three children.”