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Be the Star of Your Own Business

By Aaron Benay The great playwright and screenwriter David Mamet once said: “Life in the movie business is like the beginning of a new love affair: it’s full of surprises, and you’re constantly getting f*cked.” After more than 10 years in the entertainment business, I understand why Mamet won a Pulitzer—because his observations are not […]

By on May 6, 2012

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Get Messy . . . so you can clean it up.

By Brandon Broadstone Design is a process of creativity that functions with ingenuity. Sometimes, the regular routine creates the best work. Other times, design requires mixing it up. Hitting some extremes. Getting very, very messy, and then coming back to reality to clean it up. In the world of design, getting messy is simple: it’s […]

By on April 6, 2012

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3 Steps to the Sales Pitch: Leading With You

By Chris Donaldson If I knew anything about boxing, I might say that you play to your opponent. You study his moves. You examine his strengths. You look for weaknesses. You know opportunity. But I don’t know anything about boxing. What I do know is that most sales and marketers don’t lead with the ‘you’, […]

By on March 13, 2012

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Should You Ever Work for Free?

By Linda Haynes If you’re an entrepreneur, a freelancer, or a start-up, you’ll know how important it is to win new business and make lasting working relationships. Networking is now as important as advertising in terms of generating ongoing success for any venture. We’ve all had certain jobs or contracts that we feel we’ve not […]

By on February 3, 2012

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Is Niche Blog Marketing a Potential Goldmine?

By Linda Haynes Have you ever been browsing the web, perhaps searching for something in particular, and come across a site that seems to be plastered in ads? It likely has the information you’re looking for, but also seems to have caught a bad case of advert measles. That’s what certain members of the SEO […]

By on January 6, 2012

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The Business of Happiness

By Henna Merchant We are all in the business of happiness, no matter the means. We make our daily living by serving others and delivering value to others. Most of us know this regardless of education or experience, but as someone who operates a service-based business, my job is to help others be aware of […]

By on December 2, 2011

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Performance-Based Marketing Models

A seismic shift is underway in the advertising world, placing more power in the hands of the advertiser.

By on September 8, 2011

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Mental Athletes Need Good Nutrition Too

Physical athletes understand the nutrition/performance connection. Creatives, not so much. Well-fueled brains are a crucial creativity tool.

By on August 10, 2011

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Making the Most of Events

Simple and effective tips to help you get the most out of attending events.

By on July 8, 2011

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Curiosity and the Forever Search for Random Meaningless Information

People enjoy buying from people they like. What is the easiest way to get a client to like you? Have similar interests and be ever-knowing in random topics.

By on June 2, 2011