Archive for the ‘Resources’ Category

What Is The Mark Of An Innovative Entrepreneur?

Monday, April 22nd, 2013

By James Conrad

Innovation is the driving force behind the success of any startup. However, because innovation means to break away from the pack, rebel against the status quo and follow the path that diverges to the road less traveled, does the idea of innovation fly in the face of management rules? In other words, is it possible to manage innovation?

Although founding and running a startup is an art, management is a science. The challenge that comes with managing innovation is that people with innovative minds are restless and don’t take well to being stifled in any way. In fact, many visionaries will scorn and revile authority figures who believe that change of any sort is subversive, run their operation with a hands-off attitude, turn a blind eye and a deaf ear to any new ideas, and reap all the benefits despite taking none of the risks.

On the other hand, for all their restless energy and relentless vision, truly innovative entrepreneurs are surprisingly modest, preferring to let their talents and their accomplishments do the talking for them. As such, they treat all intelligent people they encounter as equals, and have no problems communicating their ideas to anyone, for they believe that their role is not only to blaze new trails, but also to inspire others to follow their dreams with them. Although they strive for autonomy, they know that they cannot realize their dream alone, so another ambition they seek to achieve is to become the director of a successful team in which they foster co-leaderships.

One particular example of a successful co-leadership took place in 1949 when Soichiro Honda, an inventive mechanic who led a struggling motorcycle company partnered with Takeo Fujisawa, a businessman from Tokyo. “If you want your company to become successful, you must look far into the future,” said Fujisawa. The rest is history. Ten years later, the Honda Motor Corporation would become the world’s largest motorcycle manufacturer, and in time would become a major force to be reckoned with in the automotive industry.

James Conrad is a frequent contributor to Schmoozd.com. This article first appearedthere on April 16, 2012.

Rethinking the Idea of Networking

Thursday, February 21st, 2013

By MentorNight Crew

Running a successful startup without a doubt requires thinking outside of the box. As time moves forward, technology changes, public opinion changes, and ideas change. As such, an entrepreneur constantly needs to keep an ear and an eye out for new ideas, and re-think old ones.

One idea in particular that needs reevaluation is the concept of networking. The realms of fundraising and entrepreneurship, particularly in the world of startups have long been incredibly connection-driven. In other words, offers for jobs and other opportunities end up being afforded to people based not so much on what their talents are, but to whom they are connected. In other words, the exploitative practice of leveraging a person’s professional and business has become de rigeur, and this phenomenon is really just an exponent of the human tendency toward approaching interpersonal relationships in an insecure manner. Because it has long been believed that familiarity breeds contempt, we have often been advised to draw a sharp, clear line between business and personal relationships. However, all this really does is create a false barrier that inhibits personal connections.

The truth of the matter, though, is that friends made in the workplace can be some of the best friends a person can hope to have because we spend about a third of our day in close quarters with these people, often in the process of solving challenging problems. Therefore, to place them off limits as friends is as needless as it is counter-intuitive. No interpersonal relationship of any kind – particularly in the business arena – should be created for the sole purpose of leverage. In his recent article, “Let’s End Networking Now, Please,” entrepreneur Allen Gannet poses the question, “If someone is not good enough to be friends with, then why do business with them?” Moreover, Gannet observes that, “Our connections with people, even in our work life, should be based on relationships of genuine humanity, not shallow tit-for-tat interactions.”

Indeed, if successful professional relationships are meant to be based on trust, then more opportunities to build trust and communication should be created. As such, constructing mental dividers that differentiate whether or not someone is a friend or simply a business associate would only inhibit the growth of meaningful relationships within the professional realm.

This article was originally published on MentorNight.com on January 19, 2013. MentorNight is a group of Los Angeles mentors, entrepreneurs, and investors dedicated to educating and helping the next generation of internet startups. They meet monthly to teach each other about startups and technology, formulate business models and marketing, and help the next generation of geeks and entrepreneurs develop their own startups. For more information, visit MentorNight.com.

Watching Movies Is Good for You

Tuesday, December 11th, 2012

By David O’Grady

A few years ago I traded in a 15-year career in journalism and public relations for the opportunity to work toward a PhD in Cinema and Media Studies at UCLA. Part of my current occupation includes teaching undergraduates how to watch film and other visual media through the lenses of history, theory, and criticism. Though the environments couldn’t be more different, I’ve found some surprising parallels between my former corporate career and the good viewing habits I pass along to students. A few examples from my American Film History class:

Pay attention to first and last shots. It’s easy to forget the opening shot or frames by the end of a movie, but beginnings set expectations for the rest of the story. Endings, in turn, show how those expectations have been fulfilled, changed, or surpassed. When meeting with colleagues, clients, and customers, we should be equally clear in setting expectations, and farewells are the perfect time to confirm mutual understandings.

Turn down the sound and concentrate on the images. We are socialized to tune into what people say—but observations of body language and surrounding environment can tell us a lot about context and unspoken meanings. “Listen” with your eyes as well as your ears.

Take notes, do research. We should form our own opinions, but they are sharpened by the wisdom of others. By writing out our thoughts and bolstering them with research, we often learn what we really think—and can act on those ideas with confidence.

All films are in conversation with other films. Everything is connected, and not just in the Kevin Bacon way. All communities of people and products run deep, so it’s good to look around and see who or what lives in the same neighborhood. It’s also a great source of inspiration and motivation.

Once is not enough. Students sometimes think watching a film once means they understand how it ticks. But we only get beneath the surface of things through repeated, sustained effort. Persistence yields insight.

These “lessons” remind me that a liberal education prepares students to succeed in unforeseen—even surprising—ways beyond the classroom. But the opportunity to learn and grow within a career—or, as in my case, to embark on a new one—is always available to us. And that’s not just a lot of popcorn.

David O’Grady is completing a PhD in Cinema and Media Studies at UCLA. He has written for a variety of popular and academic publications, from Nylon to the New Review of Film and Television Studies. Previously, he advised senior executives on corporate communication strategy and media relations, as well as led a compliance communications team addressing privacy and security issues in health care.

2 Questions to Ask Before Hiring Your Social Media Consultant

Friday, August 3rd, 2012

By Jesse Bouman

The social media industry has been maturing over the past few years. Brands are really starting to accept it as a marketing medium and social media marketers are becoming more savvy and creative when it comes to connecting with audiences. There are much fewer charlatans running around, calling themselves “Gurus” and dispensing pedantic advice for $100 an hour. But, still, to many, social media seems really easy. All you have to do is post to Facebook right? This is what makes it difficult for business owners to determine a social media consultant or agency’s real value. Here are two questions you can ask anyone that can give you a much greater understanding of their knowledge.

Failure
Yes, it’s very uncommon for anyone to ask, but failure is very telling. No one really likes to talk about their failures with past clients, because they think it gives the impression that they’ve let their previous clients down. Well, this might be the case, but wouldn’t you prefer that they know where they’ve previously made their mistakes? Isn’t it better for you to know it was on someone else’s dime? You don’t want to be the one footing the bill for someone’s early learning experiences. If the consultant is smart, they’ll be able to tell you what they learned and how it affected future strategies and tactics. I wouldn’t trust anyone who says they haven’t had any failures. They are either lying or have very little experience.

Metrics
Measuring social media metrics is still not a uniform science like determining the click through rate on a PPC ad. Social media metrics have improved greatly over the years, and many new tools have made reporting easier. But determining which metrics to measure is still dependent on the client’s goals. So ask your consultant how they measure success. Don’t let them off the hook when they tell you it’s difficult to answer because they don’t know your business and/or goals. Have them give you examples of previous clients and what metrics they measured for these clients. These metrics will help you understand how they brought value to their previous clients and it will help you determine whether or not this consultant is right for you.

Social media is just one piece of the marketing pie. But it’s an increasingly important piece as more time is spent online. Make sure your company doesn’t hand off your company’s social media duties to a $10 an hour intern. Otherwise you might run into a catastrophic problem like Kenneth Cole experienced. Asking these two questions will greatly help your vetting process. Also, please feel free to contact me if you have any specific questions about social media for your business.

Jesse Bouman is the founder of Demeter Interactive. He is a stubborn entrepreneur,budding philanthropist, social media nerd, and technology geek. When not at his desk blogging or tweeting, he can be found at the beach, in a coffee shop, exploring LA’s hidden treasures, or playing a game of kickball. You can email him at Jesse (at) DemeterInteractive (dot) com.

StartUp Financially Healthy

Friday, July 13th, 2012

By Sarah Stockdale

Accounting sucks.

OK, that was a bold statement.

Let me rephrase: accounting is a source of pain for most small business owners. So, like most people, they take that pain and ignore it because it stresses them out. They shove it in a shoebox somewhere in their office and hope it goes away. That being said, proper books, and an awareness of how you are progressing financially is key to your success as a small business owner.

Good news! It is easier than you may think to get started on the road to being financially savvy.

Better news: I have three tips that will help get you on your way.

1. Ask key questions.
First, ask yourself four key financial questions to get a snapshot of where you are now:
- What are the start-up costs of your business?
- What are your sources of finance?
- What is the timing of your financial needs?
- What is your game plan for unexpected costs?

2. Track, track, track!
Compile as much financial data as you can, through an application like Wave, or by collecting receipts, spreadsheets, and bank statements. Once you have an idea of where you are spending your money, make a commitment to tracking your finances monthly and checking in on them weekly. Get acquainted with your income statement. You two should be very close.

3. Create a financial action plan.
Managing your money is scary, but now that you know how much you have and how much is coming in and going out every month, you need to set some concrete goals. Where do you want to see your business progress in three months? Six months? One year? What steps are you taking right now to see those goals through?

Online cloud accounting applications can help you get there faster. Check out Wave Accounting, a free online cloud application for some easy and fast accounting help!

Sarah Stockdale is the New Business Development Specialist for Wave Accounting, a digital startup that produces free online accounting tools for entrepreneurs and small business. Visit waveaccounting.com for more information.

Be the Star of Your Own Business

Sunday, May 6th, 2012

By Aaron Benay

The great playwright and screenwriter David Mamet once said: “Life in the movie business is like the beginning of a new love affair: it’s full of surprises, and you’re constantly getting f*cked.”

After more than 10 years in the entertainment business, I understand why Mamet won a Pulitzer—because his observations are not only clever, but true. All independent business owners take their share of knocks. So it helps to have a thick skin. Here are some coping tactics I’ve developed in the trenches…

Everybody loves a winner. It’s tough to go out on pitches and sales calls when business is tough. Remember that your clients are potential buyers—not your therapist. Show no weakness. Successful people want to work with other successful people—or at least people who project “successful.”

If at first you don’t succeed, try, try again… My great-grandmother used to say this, and I thought it was corny. (Sorry Grandma Clara.) But there’s truth to this proverb in business. I once pitched a project 40 times without success and then sold it—to Leonardo DiCaprio. Every meeting is a fresh opportunity.

You control your reaction to adversity. When money is tight, it’s easy to succumb to panic/depression/your favorite vice. But you don’t have to. You can’t control the actions of others. However, you can control your own reaction to them—and work through the challenges.

Remember the important stuff. Work isn’t the be all and end all. When I get down, I seek out a hug from my three-year-old niece or revisit photos from a life-affirming vacation. Those are the moments that truly count. And that reminds me to be thankful for what I have.

Whether you work in Hollywood or not, as a business owner, the show must always go on!

Aaron Benay works as a screenwriting team in film and television with his brother Matthew. Together, they’ve written projects for major studios and networks including Disney, DreamWorks, Fox, HBO, Miramax, Universal, and Warner Bros. The Benay Bros. are currently working on the third installment of the blockbuster film franchise NATIONAL TREASURE.

Get Messy . . . so you can clean it up.

Friday, April 6th, 2012

By Brandon Broadstone

Design is a process of creativity that functions with ingenuity. Sometimes, the regular routine creates the best work. Other times, design requires mixing it up. Hitting some extremes. Getting very, very messy, and then coming back to reality to clean it up.

In the world of design, getting messy is simple: it’s working faster than your brain. It is prepping yourself with the information needed, but not having a predetermined outcome. Know your goals. Go with your instincts. Work with your hands. Keep moving.

If things become stagnant, then try something new. Introduce some personal vices. And some nervous habits. Be open to surprises, and remember this: There is liberation in not caring. There is freedom in letting go, in tearing things apart, in working with fragments. You are creating kinks–wait a while before you comb them out. What you’ve got should be messy and ugly and some of the best ideas you’ve ever created.

Now clean it up. Organize your creation. What worked? What didn’t? Take your favorite ideas, dust them off, and place them on a newly cleaned surface.

Then repeat.

Brandon Broadstone is a freelance designer and owner of Broadstone Designs. He frequently works as a creative consultant on architecture projects, as well as product and graphic designs. He earned a masters of architecture from SCI-Arc.

Should You Ever Work for Free?

Friday, February 3rd, 2012

By Linda Haynes

If you’re an entrepreneur, a freelancer, or a start-up, you’ll know how important it is to win new business and make lasting working relationships. Networking is now as important as advertising in terms of generating ongoing success for any venture. We’ve all had certain jobs or contracts that we feel we’ve not been paid well enough for. Whether that’s a bit of graphic design you felt had a high enough ROI to warrant a higher fee, or simply a contract you feel you could’ve pitched a little higher. But have you ever been asked to work for free? Lots of new businesses and freelancers are now being faced with this very situation. They’re told they’re working to gain experience, that the result will net them future work, that it’ll bolster their portfolios. But are these just excuses for free labor, and should you be more concerned with topping up your company finances?

The question you need to ask when deciding whether to work for free is: ‘what’s in it for me?’. There are exceptions: if it’s for a charitable cause, then by all means do as much work as necessary free of charge. But if it’s for other businesses, you need to ask yourself why you’d want to do it. This will usually boil down to how much experience you have. If it’s literally day one for you, you might want to swallow your pride, knuckle down, and work for the experience. It may well pay off when pitching for future business. On the other hand, if you’ve been working for years, there aren’t many situations where you should work for free (barring charity work, of course). Never take their word for it, always ask yourself whether the work is worth it. Generally speaking, that little voice inside will guide you down the right path.

Linda Haynes is a professional writer and researcher.

Performance-Based Marketing Models

Thursday, September 8th, 2011

By Chris Wilkinson

A seismic shift is underway in the advertising world, placing more power in the hands of the advertiser.

In the online/digital realms we see an enormous and unprecedented shift of advertising dollars away from other more traditional media. The incumbent “CPM” model (cost per thousand viewers) is giving way to new performance-based models where compensation to publishers is based on the actual success of the advertising campaign.

Under the old CPM model, the advertiser pays a flat rate for a specific amount of exposure to the consumer. Enter the newer performance-based models which can be more effective and more lucrative for both the advertiser and publisher. Standard performance-based models include:

  • CPA- cost-per-acquisition, publisher takes a percentage of the final sale price or fixed price for each sale which occurs as a result of the ad
  • CPL- cost-per-lead, fixed cost per valid, qualified business lead
  • CPC- cost-per-click, a fixed cost per click, indicating pre-qualified traffic
  • The evolution of performance-based models are forcing publishers in the digital realm to be more selective about their advertisers, resulting in more contextually relevant and appropriate advertising in line with the consumer’s interests.

    These models motivate publishers to see their advertisers as partners with a shared risk and reward for success, and ultimately that is a very positive step forward for the advertising industry.

    Chris Wilkinson is Managing Director of Los Angeles-based Digital Revenue Partners, which specializes in performance-based marketing and sales strategies bridging the traditional and digital media worlds. He may be reached for comment or business inquiries by email (chris@drp-la.com) or phone (323-892-2256).

    Mental Athletes Need Good Nutrition Too

    Wednesday, August 10th, 2011

    By Monika Woolsey

    Mental athletes are my favorites. The designer on a deadline, the creative whose ideas come at 2 am, the entrepreneur dealing with daily cash flow crises.

    Physical athletes understand the nutrition/performance connection. Creatives, not so much. If it meant more time to design, many would ask to live on air…cooking, exercise and sleeping interfere with deadlines!

    Well-fueled brains are a crucial creativity tool. Stable blood sugar levels regulate mood, concentration, and decision making…not to mention impulsivity! Some strategies to prioritize:

    1. Sugar cravings signal that you need to move. Ever had a brilliant idea while running that deposit to the bank? Moving improves brain blood flow and function.

    2. Oils beginning with “s” and “c” (soybean, safflower, sunflower, sesame, corn, cottonseed) interfere with omega-3 function. Stick with olive and canola (one “c” oil that is ok).

    3. Be sure you take enough fish oil, 500 mg DHA per day, about twice the dose the label usually recommends.

    4. Keep protein foods handy (nuts, peanut butter, hard boiled eggs, string cheese, Greek yogurt).

    5. Fast food doesn’t always mean restaurant food! Walk into the grocery store for tuna, an apple, baby carrots, and a mineral water. The Whole Foods deli only uses olive and canola oils; you can eat well there without tedious label reading.

    6. Large amounts of caffeine in the morning inevitably crashes you late afternoon. A favorite non-caffeinated beverage is Solixir’s Awaken.

    Practice these habits. Your productivity and creativity will respond with gratitude.

    Monika M. Woolsey, MS, RD, is registered dietitian and exercise physiologist, and CEO of the inCYST Institute for Hormone Research, a non-profit organization raising money to support research into hormone-related problems such as infertility, insomnia, and premature aging. Check out their upcoming event: http://on.fb.me/o9ClEw.