It’s easy to show up to an event, order a drink, and schmooze. But even in a relaxed social setting there just might be a better way of maximizing your time and making things happen.
Know who’s going to be there. Whether the event has 30, 300, or 3000 people, identify who you want to talk to. Pick the five people you know have something to say to.
Create an agenda. Enter the room knowing who you’re going to talk to and what you’re going to say. Practice your pitch and then go find the guys you want to connect with.
Define your metrics for success. If you’ve talked to your hit list and received permission to outreach to them later, you can chalk that up as a pretty good use of time. If you met a few other connections on your way out, it might even be a homerun. What about if you only talk to three of your people? Be precise in knowing what success looks like to you – and don’t stop until you get there.
For many people, it’s not easy getting out there and rubbing elbows. No worries. The beauty about an event is you know people want to talk and meet, or they wouldn’t be there.
So let your guard down and start wheeling and dealing. Events, if done right, can really pay off.
And don’t forget, have fun! Sometimes we all forget that one.