[from Biznik, written by Nancy Juetten]
Tough economic times have created opportunities for people to exit corporate life to start businesses of their own.
That means the timing is perfect to stand out and attract more of the right clients by creating a winning bio that makes ideal customers stand up and take notice. Now that social networking plays a powerful role in how people seek new clients, new jobs, and new ways to be of service, telling one’s story so others will listen is essential.
Many people struggle with this challenge. Whether they are overcome with humility, find it difficult to put pen to paper to say what needs to be said, or can’t seem to find the right, well chosen words to make the most of the web page assigned to their executive photo, the fact remains that telling a winning story about how you contribute to the marketplace is crucial in today’s marketplace.
…Once you write your bio, ask yourself an important question. If your ideal customer were to land on your bio page first before meeting you in person, shaking your hand, or having any experience with your company, product, or service, would he/she like what was said enough to click to other pages of your website, pick up the phone, send you an email, or request a meeting? If the answer is “no,” go back to the drawing board and try again.