What Is The Mark Of An Innovative Entrepreneur?

April 22nd, 2013

By James Conrad

Innovation is the driving force behind the success of any startup. However, because innovation means to break away from the pack, rebel against the status quo and follow the path that diverges to the road less traveled, does the idea of innovation fly in the face of management rules? In other words, is it possible to manage innovation?

Although founding and running a startup is an art, management is a science. The challenge that comes with managing innovation is that people with innovative minds are restless and don’t take well to being stifled in any way. In fact, many visionaries will scorn and revile authority figures who believe that change of any sort is subversive, run their operation with a hands-off attitude, turn a blind eye and a deaf ear to any new ideas, and reap all the benefits despite taking none of the risks.

On the other hand, for all their restless energy and relentless vision, truly innovative entrepreneurs are surprisingly modest, preferring to let their talents and their accomplishments do the talking for them. As such, they treat all intelligent people they encounter as equals, and have no problems communicating their ideas to anyone, for they believe that their role is not only to blaze new trails, but also to inspire others to follow their dreams with them. Although they strive for autonomy, they know that they cannot realize their dream alone, so another ambition they seek to achieve is to become the director of a successful team in which they foster co-leaderships.

One particular example of a successful co-leadership took place in 1949 when Soichiro Honda, an inventive mechanic who led a struggling motorcycle company partnered with Takeo Fujisawa, a businessman from Tokyo. “If you want your company to become successful, you must look far into the future,” said Fujisawa. The rest is history. Ten years later, the Honda Motor Corporation would become the world’s largest motorcycle manufacturer, and in time would become a major force to be reckoned with in the automotive industry.

James Conrad is a frequent contributor to Schmoozd.com. This article first appearedthere on April 16, 2012.

BLANKSPACES Returns to Santa Monica

February 21st, 2013

BLANKSPACES is returning to its original location in Santa Monica at 1450 2nd St!

I am pleased to announce that, after a year of arbitration, the 2nd St. location will once again be operating as a BLANKSPACES coworking facility, and no longer as CoWorks. Many new coworking neighbors in the Westside area, including CrossCampus, ROC, NextSpace/Amplify, and now General Assembly have opened in the past year to join Coloft and BLANKSPACES to host an amazing variety of events and classes. It has been great to see such an exciting, diverse set of gatherings. Now that the 2nd St location will again be operating as BLANKSPACES, you can again expect programming and community building events on a regular basis to build upon and complement what our original LA location has been fostering for five years. You will notice that we will additionally be focusing on mentoring, both peer-to-peer and peer-to-expert, since I feel that this is an aspect that could be better explored.

What I can officially announce now is as follows:

- Money. That’s right—I have partnered with a $500K fund, through Anonymous Angels, that is focused on mobile apps & games. The sole requirement is that you have been a current member of BLANKSPACES for a month. Thanks Vak Sambath!
Mentors. We are planning a series of office hours so you can discuss in-person, one-on-one with a subject matter expert. Thanks John Diep!
Peers. We recently started a Mastermind series of peers-to-peer mentoring at our LA location to help entrepreneurs advise fellow entrepreneurs. After a couple of series, we will bring these Mastermind sessions to our Santa Monica location. (See more info in our Event Highlight section below.) Thanks Giang Biscan!

I may not have been physically present much in Santa Monica this past year, but I have been working hard behind the scenes to hit the road running upon BLANKSPACES’ and my return.

I’m glad to be back!

Jerome Chang
Head Honcho

Rethinking the Idea of Networking

February 21st, 2013

By MentorNight Crew

Running a successful startup without a doubt requires thinking outside of the box. As time moves forward, technology changes, public opinion changes, and ideas change. As such, an entrepreneur constantly needs to keep an ear and an eye out for new ideas, and re-think old ones.

One idea in particular that needs reevaluation is the concept of networking. The realms of fundraising and entrepreneurship, particularly in the world of startups have long been incredibly connection-driven. In other words, offers for jobs and other opportunities end up being afforded to people based not so much on what their talents are, but to whom they are connected. In other words, the exploitative practice of leveraging a person’s professional and business has become de rigeur, and this phenomenon is really just an exponent of the human tendency toward approaching interpersonal relationships in an insecure manner. Because it has long been believed that familiarity breeds contempt, we have often been advised to draw a sharp, clear line between business and personal relationships. However, all this really does is create a false barrier that inhibits personal connections.

The truth of the matter, though, is that friends made in the workplace can be some of the best friends a person can hope to have because we spend about a third of our day in close quarters with these people, often in the process of solving challenging problems. Therefore, to place them off limits as friends is as needless as it is counter-intuitive. No interpersonal relationship of any kind – particularly in the business arena – should be created for the sole purpose of leverage. In his recent article, “Let’s End Networking Now, Please,” entrepreneur Allen Gannet poses the question, “If someone is not good enough to be friends with, then why do business with them?” Moreover, Gannet observes that, “Our connections with people, even in our work life, should be based on relationships of genuine humanity, not shallow tit-for-tat interactions.”

Indeed, if successful professional relationships are meant to be based on trust, then more opportunities to build trust and communication should be created. As such, constructing mental dividers that differentiate whether or not someone is a friend or simply a business associate would only inhibit the growth of meaningful relationships within the professional realm.

This article was originally published on MentorNight.com on January 19, 2013. MentorNight is a group of Los Angeles mentors, entrepreneurs, and investors dedicated to educating and helping the next generation of internet startups. They meet monthly to teach each other about startups and technology, formulate business models and marketing, and help the next generation of geeks and entrepreneurs develop their own startups. For more information, visit MentorNight.com.

As Aaron Sees It…™ Pivot or KO: “Pivoting Your Startup”

January 17th, 2013

By Aaron Abram

“The world ain’t all sunshine and rainbows. It’s a very mean and nasty place. I don’t care how tough you are, it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is going to hit as hard as life. But it ain’t about how hard you’re hit, it’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done.”
-Rocky Balboa

As I see it, ‘pivoting’ is how winning is done in the startup world. Pivoting is simply reacting to change. When life hits your startup, you must ‘pivot’ strategically, find another path and win. It’s a guarantee in any business of any size that your company will have to pivot in some way to be successful. The question really is, Will you pivot correctly, and are you prepared to endure lots of pivots to accomplish great success?

My upcoming event panel will cover many topics surrounding ‘pivoting.’ Founders from StartEngine, Activision, Acclaim Games, Hollywood.com, MyLife, and Tender Greens will share their stories of pivoting and how they learned to anticipate change and react accordingly. Come and join FounderPanel’s “Pivoting Your Startup” event held at BLANKSPACES on Thursday, January 31, 2013, to learn from our esteemed panelists how to pivot your startup.

Aaron Abram is the founder and producer of FounderPanel. More information is available at FounderPanel.com.

Watching Movies Is Good for You

December 11th, 2012

By David O’Grady

A few years ago I traded in a 15-year career in journalism and public relations for the opportunity to work toward a PhD in Cinema and Media Studies at UCLA. Part of my current occupation includes teaching undergraduates how to watch film and other visual media through the lenses of history, theory, and criticism. Though the environments couldn’t be more different, I’ve found some surprising parallels between my former corporate career and the good viewing habits I pass along to students. A few examples from my American Film History class:

Pay attention to first and last shots. It’s easy to forget the opening shot or frames by the end of a movie, but beginnings set expectations for the rest of the story. Endings, in turn, show how those expectations have been fulfilled, changed, or surpassed. When meeting with colleagues, clients, and customers, we should be equally clear in setting expectations, and farewells are the perfect time to confirm mutual understandings.

Turn down the sound and concentrate on the images. We are socialized to tune into what people say—but observations of body language and surrounding environment can tell us a lot about context and unspoken meanings. “Listen” with your eyes as well as your ears.

Take notes, do research. We should form our own opinions, but they are sharpened by the wisdom of others. By writing out our thoughts and bolstering them with research, we often learn what we really think—and can act on those ideas with confidence.

All films are in conversation with other films. Everything is connected, and not just in the Kevin Bacon way. All communities of people and products run deep, so it’s good to look around and see who or what lives in the same neighborhood. It’s also a great source of inspiration and motivation.

Once is not enough. Students sometimes think watching a film once means they understand how it ticks. But we only get beneath the surface of things through repeated, sustained effort. Persistence yields insight.

These “lessons” remind me that a liberal education prepares students to succeed in unforeseen—even surprising—ways beyond the classroom. But the opportunity to learn and grow within a career—or, as in my case, to embark on a new one—is always available to us. And that’s not just a lot of popcorn.

David O’Grady is completing a PhD in Cinema and Media Studies at UCLA. He has written for a variety of popular and academic publications, from Nylon to the New Review of Film and Television Studies. Previously, he advised senior executives on corporate communication strategy and media relations, as well as led a compliance communications team addressing privacy and security issues in health care.

Make a Ruckus

September 11th, 2012

By Brian Tippy

“I’m not signing that thing,” said an angel investor when I inquired about a non-disclosure during our first meeting. “My job is to listen to pitches. I’ve heard hundreds. The chance of an idea overlap is inevitable.” In other words, a startup idea without execution is worth less than the cocktail napkin I spit my gum in before the pitch.

That was my first lesson in the strategy of harboring a startup idea: Don’t. We may think our fear is rooted in someone potentially hijacking our idea. What we actually fear is the sacrifice involved with pushing the button.

Executing on your vision comes with a lot of baggage. It’s risky. It’s financially constraining. It’s a ton of work with painfully slow traction. Everybody likes it but nobody uses it. Nine out of ten ideas fail.

Yet that shouldn’t inhibit us from the pursuit before we’ve even left the driveway. Build a presentation, sketch out a prototype on paper, talk to the people around you, and do whatever you can to bring the concept to life. There is never a right time to launch so stop fishing for excuses and…just…DO.

Do it anyway. Do it in your free time. Email an outline to your friends, and pitch the concept at networking events. We don’t always need a brilliant developer, designer, or business pro to validate an idea. What we need is perspective—the collective wisdom of crowds.

“Please stop sitting around. We need you to make a ruckus.” (—Seth Godin, Linchpin)

Brian Tippy is the founder of ArtzBridge and is organizer of the Santa Clarita Valley Startup Weekend. Follow him on twitter at @artzbridge.

2 Questions to Ask Before Hiring Your Social Media Consultant

August 3rd, 2012

By Jesse Bouman

The social media industry has been maturing over the past few years. Brands are really starting to accept it as a marketing medium and social media marketers are becoming more savvy and creative when it comes to connecting with audiences. There are much fewer charlatans running around, calling themselves “Gurus” and dispensing pedantic advice for $100 an hour. But, still, to many, social media seems really easy. All you have to do is post to Facebook right? This is what makes it difficult for business owners to determine a social media consultant or agency’s real value. Here are two questions you can ask anyone that can give you a much greater understanding of their knowledge.

Failure
Yes, it’s very uncommon for anyone to ask, but failure is very telling. No one really likes to talk about their failures with past clients, because they think it gives the impression that they’ve let their previous clients down. Well, this might be the case, but wouldn’t you prefer that they know where they’ve previously made their mistakes? Isn’t it better for you to know it was on someone else’s dime? You don’t want to be the one footing the bill for someone’s early learning experiences. If the consultant is smart, they’ll be able to tell you what they learned and how it affected future strategies and tactics. I wouldn’t trust anyone who says they haven’t had any failures. They are either lying or have very little experience.

Metrics
Measuring social media metrics is still not a uniform science like determining the click through rate on a PPC ad. Social media metrics have improved greatly over the years, and many new tools have made reporting easier. But determining which metrics to measure is still dependent on the client’s goals. So ask your consultant how they measure success. Don’t let them off the hook when they tell you it’s difficult to answer because they don’t know your business and/or goals. Have them give you examples of previous clients and what metrics they measured for these clients. These metrics will help you understand how they brought value to their previous clients and it will help you determine whether or not this consultant is right for you.

Social media is just one piece of the marketing pie. But it’s an increasingly important piece as more time is spent online. Make sure your company doesn’t hand off your company’s social media duties to a $10 an hour intern. Otherwise you might run into a catastrophic problem like Kenneth Cole experienced. Asking these two questions will greatly help your vetting process. Also, please feel free to contact me if you have any specific questions about social media for your business.

Jesse Bouman is the founder of Demeter Interactive. He is a stubborn entrepreneur,budding philanthropist, social media nerd, and technology geek. When not at his desk blogging or tweeting, he can be found at the beach, in a coffee shop, exploring LA’s hidden treasures, or playing a game of kickball. You can email him at Jesse (at) DemeterInteractive (dot) com.

StartUp Financially Healthy

July 13th, 2012

By Sarah Stockdale

Accounting sucks.

OK, that was a bold statement.

Let me rephrase: accounting is a source of pain for most small business owners. So, like most people, they take that pain and ignore it because it stresses them out. They shove it in a shoebox somewhere in their office and hope it goes away. That being said, proper books, and an awareness of how you are progressing financially is key to your success as a small business owner.

Good news! It is easier than you may think to get started on the road to being financially savvy.

Better news: I have three tips that will help get you on your way.

1. Ask key questions.
First, ask yourself four key financial questions to get a snapshot of where you are now:
- What are the start-up costs of your business?
- What are your sources of finance?
- What is the timing of your financial needs?
- What is your game plan for unexpected costs?

2. Track, track, track!
Compile as much financial data as you can, through an application like Wave, or by collecting receipts, spreadsheets, and bank statements. Once you have an idea of where you are spending your money, make a commitment to tracking your finances monthly and checking in on them weekly. Get acquainted with your income statement. You two should be very close.

3. Create a financial action plan.
Managing your money is scary, but now that you know how much you have and how much is coming in and going out every month, you need to set some concrete goals. Where do you want to see your business progress in three months? Six months? One year? What steps are you taking right now to see those goals through?

Online cloud accounting applications can help you get there faster. Check out Wave Accounting, a free online cloud application for some easy and fast accounting help!

Sarah Stockdale is the New Business Development Specialist for Wave Accounting, a digital startup that produces free online accounting tools for entrepreneurs and small business. Visit waveaccounting.com for more information.

eMinutes is Forming 500 Free Corporations for First-time Entrepreneurs

June 7th, 2012

By Under30CEO

For nearly twenty years, the lawyers at eMinutes have formed corporations for A-list celebrities, musicians, and athletes. Now, eMinutes has embarked on a mission to form 500 free corporations for first-time entrepreneurs. Free means free. eMinutes is even paying the filing fees. For first-time entrepreneurs who have not yet formed a corporation, eMinutes will form the company. For entrepreneurs who have already formed a corporation, eMinutes lawyers will review the paperwork, determine whether documents need to be “cleaned up”, and take whatever steps are necessary to restructure the company. All of this will be provided at no charge.

Why is eMinutes forming 500 corporations for free?

eMinutes founder Jeff Unger explains, “I had the idea to form 500 free corporations for first-time entrepreneurs. I thought it was a great way to build my brand and to meet some really interesting people, but I had no idea how it would impact me on a personal and emotional level. Corporate lawyers usually don’t get thank you notes and now I have bunches of them. We love the enthusiasm and passion that each entrepreneur brings to our lives.”

eMinutes is a corporate law firm that was founded by Jeff Unger in 1997. eMinutes forms corporations and LLCs for A-list movie stars, Grammy award-winning musicians, and athletes. Jeff is a graduate of Babson College where he was awarded the Economics Letter of Achievement. As a lawyer admitted to practice in both California and New York, Jeff divides his time between Los Angeles and Manhattan.

Be the Star of Your Own Business

May 6th, 2012

By Aaron Benay

The great playwright and screenwriter David Mamet once said: “Life in the movie business is like the beginning of a new love affair: it’s full of surprises, and you’re constantly getting f*cked.”

After more than 10 years in the entertainment business, I understand why Mamet won a Pulitzer—because his observations are not only clever, but true. All independent business owners take their share of knocks. So it helps to have a thick skin. Here are some coping tactics I’ve developed in the trenches…

Everybody loves a winner. It’s tough to go out on pitches and sales calls when business is tough. Remember that your clients are potential buyers—not your therapist. Show no weakness. Successful people want to work with other successful people—or at least people who project “successful.”

If at first you don’t succeed, try, try again… My great-grandmother used to say this, and I thought it was corny. (Sorry Grandma Clara.) But there’s truth to this proverb in business. I once pitched a project 40 times without success and then sold it—to Leonardo DiCaprio. Every meeting is a fresh opportunity.

You control your reaction to adversity. When money is tight, it’s easy to succumb to panic/depression/your favorite vice. But you don’t have to. You can’t control the actions of others. However, you can control your own reaction to them—and work through the challenges.

Remember the important stuff. Work isn’t the be all and end all. When I get down, I seek out a hug from my three-year-old niece or revisit photos from a life-affirming vacation. Those are the moments that truly count. And that reminds me to be thankful for what I have.

Whether you work in Hollywood or not, as a business owner, the show must always go on!

Aaron Benay works as a screenwriting team in film and television with his brother Matthew. Together, they’ve written projects for major studios and networks including Disney, DreamWorks, Fox, HBO, Miramax, Universal, and Warner Bros. The Benay Bros. are currently working on the third installment of the blockbuster film franchise NATIONAL TREASURE.